I think it’s obvious for everybody who has been following and reading girlcasm for a while that I’m interested in people and their behavior, which is probably why I enjoy taking the time to rant about something completely irrelevant from time to time. You can call it judgmental gossip and I know that there’s a thin line between being appropriately critical vs being a complete utter bitch, but I still love to go there and just comment on pointless stuff – because it’s the meaningless stuff that entertains us, a guilty pleasure, whether we like to admit it or not. Also, I think that there should be critical voices, too, even for the most invalid topics. And why not, right?
In fact, I feel like we’re not critical enough most of the time, facilitating the upgrowth of trends and hypes that, if we look at them in a clear moment, are just plain annoying and / or inexplicably overrated. Like, do we really all need to be a Drew or Faye #chloegirl in order to be fashionable and thus reach self-acceptance? Would we really be having the time of our lives if we ever went to Coachella? At least that’s what #influencers are trying to suggest, right? I know I’m repeating myself and there are many other examples of things I see on a daily basis, thinking to myself – am I really the only one who doesn’t buy it?
So, without further ado, let me just put it out there:
What a ridiculously redundant event is Berlin Fashion Week? Is it even about fashion? Or is it merely yet another platform for self-adulation for everybody who thinks he or she is somewhat regionally famous? I’m so bored, aren’t you? I know it’s dangerous to go there and question it. Nobody does it, at least not openly.
I like Berlin. I can see why people enjoy living there and wouldn’t swap with me, living in the backwoods of Switzerland. Me too, I would totally try and get the most cultural variety out of life and my free time if I wasn’t stuck here at least until the end of the year, finishing my degree. Berlin is a great city and to a certain extent I can understand how people are bonding over its specific ‘vibes’ or whatever you want to call it. Finally, I do admire Malaika Raiss, Lala Berlin and other brands / designers who are taking part in the events that I am smiling at.
But let’s just be honest here for a sec – do you know what the difference between this and any other random week in Berlin is?
The public and the attention that it is giving away for free, if anything. Everything else is literally the same. The same old faces meeting at the same old places, having the same type of conversations they had just a week before in a slightly different setting – haven’t you had enough of them by now? I always wonder how they themselves can stand seeing each other everywhere they look or go anymore.
A bunch of German girls – a f*cking horde in the meantime – the ‘fashion elite’ or whatever they consider themselves, looking forward to come together, drink, chat and celebrate the fact that they are enjoying themselves and their goodie-bags for free. Emulated by another specific bunch of girls who are desperately trying to be part of the in-crowd, admired from afar by yet another horde of girls who will never ever get there, no matter how eagerly they try to imitate what they are being shown.
Let me just break it to you – they are not trying to let you be part of it by broadcasting it to you via different channels, asking ‘who of you all will be there’. I don’t even know if they are doing it for ‘work’ or just for the fun of being admired, but: no matter how many Zara hauls, no matter how many followers, no matter what an interesting person you think you are – it will literally take a sh*tload of brown-nosing and faking for you to maybe be somewhat accepted as whatever you’re trying to be. And a lot of pictures of peonies, macarons and various it-pieces.
Yeah, I know, I’ve never been there, how can I judge, lalala. But seriously, all hate aside, what we’re being shown, season by season, it feels like an endless loop on repeat, doesn’t it?
It lacks all of the glamour that you normally link to Fashion Weeks. It lacks inspiring outfits, bold combinations. It even lacks the VIP factor. I can’t imagine how much Gigi Hadid was payed to watch last time’s questionable Maybelline show, looking bored as f*ck next to Mandy Whatshername. Yep, we got to see Irina Shayk – but did you see the look on her face? I promise you she was busy contemplating just leaving the f*cking room where she didn’t know a single face. And let’s not forget about all of the US ‘stars’ who are attending from time to time, just because they aren’t much in demand in any other place in the world anymore. No Chiara, no Kristina, no fashion-savvy person at all, apart from the usual German suspects, including the questionably interesting girlfriends of german soccer players.
It’s not like I blame the German crowd for being uninspiring and slash or annoying. They and others involved are trying to make a living from the attention of others and they are obviously doing a more or less decent job, whether I agree with it or not. It’s just that I can’t see an inspirational, broad value added by this event that calls itself Berlin Fashion Week. A minimum of international relevance, if at all. A local gathering of people who are somewhat regionally famous, thanks to their constant self-celebration above all.
You know how they say ‘stop making stupid people famous?’ Stop giving away your attention for free, people are making easy money off it, giving you nothing in return. The way it is now it should be called regional get-together of the almost famous or whatever, not Berlin Fashion Week.
Your attention shouldn’t come for free, trust me.
Also, I’m always happy to hear your suggestions for upcoming topics – challenge me to say something positive for once or give me another reason to be mean, if you have an idea.