Monthly Archives: September 2016

Keep it

Many people have certain ideas and opinions on all sorts of topics, which they form, cement and defend with all of their heart, which is cool and legit but can also be quite annoying at times. Yes, you’re entitled to your personal view on just about anything – but can you please not shove it in my face when I clearly don’t care to hear it?

Yesterday I was having a conversation with my professor on something that only concerned me and my examination and my grade – when some snitch I had never seen before decided to interfere from the left. Excuse me? Were you and I not raised in the same cultural context where it is not ok to butt in somebody else’s, a complete stranger’s business?

Nah, of course, my bad – I forgot:

People seem to have topics where they have more problems to keep their mouths shut than with others. Like health. Or nutrition. Or personal decisions. Or basically anything that has a monetary value. Because everybody cares about money, even those who claim they don’t because capitalism, the government and whatever but mostly also their face sucks and blablablablablashutup.

What? You choose to do something – or not do it – for your health? You’re weird, I have to comment on that.

Come again? You spend more money on certain groceries? Sorry, I just have to let you know that you’re a complete idiot.

Huh? You dare feellike having a salad? Wait, I gotta make a dumb-ass comment on your diet.

You have decided to do what with your kid? I mean, I haven’t had a kid yet and I don’t plan to have one in the near future – but I certainly have an opinion on your choice, let me just quickly elaborate…

The list goes on forever. You know what I mean?

Why don’t you just shut the F up? Seriously, why can’t you just keep it to yourself? It’s not that hard, actually. Me neither, I don’t comment on your bad choices, do I? Sometimes I feel like a kid telling her stepfather that he’s not her daddy and that nobody ever asked for that opinion of his. Why do people feel to share theirs, no matter what, with strangers and close ones alike? Can you not?

It’s a good thing I have such self-control and a sense of decency, otherwise I might let you know what I think of you always picking the cheapest option when it comes to products that concern your health, in order to be able to spend more on something that concerns your desire for status. How I feel about you not questioning why it might be wrong to pay a ridiculously low price per kg of meat. How it might be a great idea for you to opt for a salad every now and then or more like always, for the next 20 years. Or how a lot of things that you choose to comment on are just none of your f*cking business.

Thankfully, I run a blog for that.

Everybody else should keep in mind that sharing is not always caring and that an opinion is best served when asked for and not just given away for free, like some kind of trashy merchandise that will never make it on your list of things you appreciate. For a reason.

Sometimes it’s better to keep it to yourself, trust me.




P.s.: Please don’t be offended, read my disclaimer first. And then go and visit @girlcasm on Facebook, like, follow or share the love. And if you’re brave enough to contact me, why don’t you treat yourself to a free #girlcasm bracelet in yellow, orange, red, blue, brown or BRAND NEW: purple 🙂 xoxo

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I’m a very curious person with an obnoxious interest for behavior and motivation, which is why I probably observe more than is good or normal. I find it immensely interesting to watch people, examine them and render an inner judgement about them. Oops.

It’s not as bad as it sounds, though. While it may not always be fair to everybody – I do admit that I turn out to be wrong sometimes, not too often though – I still think that it’s a habit that teaches you a lot, besides making sure you can entertain yourself on your own almost any place, any time.

Coming to Zurich, it only takes a couple of minutes for an attentive observer to understand that the city is swarmed by self-proclaimed fashionistas, parading their nose up high, making every ‘hot spot’ our rural metropolis has to offer their personal runway.

Two days ago, when I had to go to there for a quick meeting at the main shopping street, I returned home with yet another lesson, or let’s say, a calming realization about myself: While I, like the majority of women out there, care about and enjoy fashion, there are certain limits to it – things that I wouldn’t do for fashion.

What a dramatic intro, now what are those limits?

Firstly, I’d never trade health or comfort for a perfect track record.

Yes, sometimes I wear heels for a couple of hours, but if I realize that they aren’t as comfortable as I thought they were, it will be the last time that I put them on. You do realize that heels only look sexy if you can walk in them without looking like a shot deer, do you? Just as silly does it look when you don’t dress according to season, for whatever reason. If it’s 30° outside and you decide to pair your breezy white boho micro dress with biker boots, it won’t make you look fashionable, it’ll make you look dumb. Like chill b*tch, autumn will come, no matter what and sooner than later – you’ll have plenty of time to walk those studded ASH boots up and down Bahnhofstrasse.

Secondly, I wouldn’t spend a shitload of money on stuff I don’t really like, just to be part of some imaginary fashion-savvy association.

Like… every time I see somebody wearing that Chanel backpack that looks like an identical copy of that Eastpack thing we used to buy in different colors, just to let our friends scribble all over it, I can’t but wonder what other freaky stuff is going on inside that person’s head. 3’400 dollars, for f*ck’s sake, you really couldn’t think of a better way to spend that money? You really think that thing makes a valuable addition to your wardrobe? Beats me. And the list of such ‘It-pieces‘ is long and never complete.

And lastly, I wouldn’t make fashion my first priority, neglecting all the other important things in life.

Like…having a bunch of it-bags is nice, but there’s nothing glam about it eating sh*t all year long or saving money on rent in order to be able to afford such things, is there? How does driving a Porsche but buying meat at 1 Euro per kg fit together? All has to be in due proportion and if you care more about the things that other people see in you than about the things that are really important to you and your personal health and well-being, then you should maybe go and get help. And trust me, there are many of such people – and trust me, other people notice such things.

And you? What things do you find less comprehensible than others? Anything you wouldn’t do for fashion?

Know your limits, trust me.



P.s.: Please don’t be offended, but if you are, make sure to check my disclaimer. If I didn’t manage to offend you, you should definitely swing by @girlcasm on Facebook or even contact me for a free #girlcasm bracelet. Share the love! xoxo

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Don’t stop

I don’t know about you, but I’m sooooo over Chiara, there are not enough o’s in the world to explain my feeling. So. Obnoxious. Where do I start?

That ELLO GUYSE she keeps throwing at us? It drives me nuts. Like what the f*ck – how long has she spent in the US by now? When will it finally dawn on her that you don’t have to add an e to every single word you say, just because you’re freakin Italian? It’s not cute, not anymore, it’s just plain annoying. It’s an insult to everybody who keeps believing in her and it made me delete her from Snapchat, no matter how big my FOMO was at that time. First world problems big time, I know, and I am happy to report that I never looked back. Until Instagram introduced stories.

Apart from that, what about her outfits? Is it just me or did her feed at some point start to feel like she’s doing us the favor of wearing something wearable/decently inspiring/not borderline fugly once every couple of days? The rest of it is just a lot of ‘why the hell do I keep following her’? At some point I started wondering if I was just giving in to some peer pressure of following one of the supposedly most inspirational people in the world of fashion, all the while not feeling any inspiration at all.

And that sister of hers? Not a big addition to my feed either. Couldn’t follow her. Never have, never will. She feels like an overdose of something sweet and sticky. Her #allguesseverything outfits make me gag, whenever I see her I turn into a really bad person. I know it’s obviously not her fault and that I should rethink my own passive aggressiveness if anything but still, I just can’t.

Or so I thought.

Because enough with the fashion talk, all hate aside, let’s talk business. There’s something I have been thinking for the last couple of days and it’s not like it was something completely new to me, I knew it all along, but when I read this article here, it hit me really really hard: This woman is like the ultimate #girlboss right there. She’s a commercial rock star, the effin Messias of ambitious women growing up in a digital world, somebody who can choose to be as obnoxious as she wants, because people will be buying it and ask for more anyway.

Instead of going after some hopeless second career in singing or being satisfied by being invited to exclusive events on a daily basis, she stuck to what she’s good at and she keeps and keeps getting better at it. And she’s making a good life off it, not just a perfectly arranged Instafeed.

Without people primarily noticing, she has built an image, a company, an empire all for herself, increasing her influence and people’s dependence on her. That shoe line of hers? Everybody loves it, no matter how cheap it might look, no matter how expensive it might be in comparison. That meh sister of hers? Just the perfect bait to pick up all the future fashion-hungry girls who are too young to feel Chiara’s current phase yet but old enough to need something to look up to, now and in their potentially well-funded future. And that business of hers? Far from standstill. Because #theblondsaladneverstops, for real though: She has just re-launched her website, now comprising her own e-commerce platform, where she will be selling limited edition collaborations with different brands, from MSGM to my beloved AREYOUAMI. Brilliant. Pure brilliant.

No matter what you think about Bloggers and the online world, you have to admit that this woman has managed to take this sort of business to another level, leaving everybody competing to her look like weirdos with a bunch of imaginary friends and an expiration date. Did you see her office? Her crew? No matter what she approves of, no matter what she puts her name on – she’s got everybody wrapped around her little finger, from grown-ups to little girls. No hate at all.

So what can I say – I know I can be a b*tch but I also know when respect is due. Better late than never: I officially take my hat off to Chiara and her business acumen. I’m excited for what is more to come – and we all should watch and learn, even if it’s just a piece of that attitude.

#theblondesaladeneverstops , trust me.



P.s.: I hope you’re not offended but if you are, please check my disclaimer first. If you find it in your heart to change your mind, why don’t you swing by @girlcasm on Facebook instead? Also, please contact me if you fancy a free #girlcasm bracelet! xoxo

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Head high

You know, women are such b*tches, they seriously are. Many of them are led by negative feelings and insecurities, and they just can’t help it. I guess it’s natural, I don’t judge – I have my own sites and vices I need to work on and yes, me too, I enjoy a little nasty comment from time to time, no big surprise.

But damn, some of you b*tches seem to be too dumb to indulge in this little guilty pleasure that is stalking in the right way and that is something that kind of bugs me. For your sake, not mine.

If you’re a mean, jealous, squinting b*tch – that’s ok – please make sure you don’t leave any traces, otherwise you’ll make other people feel really really bad for you. And you don’t want that, do you? If you’re even half the boss-ass b*tch you think you are while you’re judging the choices that other people make, you will not want to get caught dead caring about other people’s lives a tad too much.

The thing is… technology can either be your friend or your enemy and if you’re a notorious stalker / begrudging b*tch, you should make sure it’s the former, not the latter. If you’re somebody who enjoys making fun of people, it’s kind of unfavorable if you end up being noticed doing so. All of the time.

So here are my mindblowers to you,please make sure to consider those in the future:

  • You might think that Instagram knows a three-second-rule, but sadly it doesn’t. If you happen to be stuck four-months-deep in somebody’s feed and accidentally like something, it won’t make it go away if you take it back ‘real quick’. It’ll leave a trace on the other person’s lock screen anyway so you won’t make it look any less sad by withdrawing it. I can’t believe it happens to you this often.
  • Also, Instagram’s new fun stories? People can see you. So… if you’re not officially following, it makes it kinda really sad to see your name pop up among the people who have viewed the stories – on a regular basis. So, I don’t know – do you want me to make special shoutouts for you from now on? Like, thx for lurking, D – maybe next time you’ll find the follow button if you’re that desperately interested? xoxo
  • Snapchat isn’t too forgiving either. People can see if you’re watching and – I can’t believe that some people really don’t figure this out, but – they can definitely see you’re taking a screenshot. Nothing says I’m a sad jealous b*tch like screenshotting somebody’s selfie on Snapchat. Like… asking for it directly would be less embarrassing. Have some self-respect, go look for it on Instagram at least.

If you’re obviously not smart enough to get these little things right, I advise you to choose a more gracious way: Be open about it. Follow. If you obviously enjoy somebody’s content – be it sincerely or in order to make fun about it with your other equally obsessed friends – why don’t you just officially follow. I have girls from uni who never talked to me do it this way and that’s something I respect – whatever your motives, at least you’re open about it. Head high and all. Just a thought.

Sorry for getting a little outta line here, but I’m really passionate about women not making a fool of themselves. So if you can find it in your heart, how about you start supporting those who seem to interest you so  much, rather than b*tch about it? Or at least don’t f*cking get caught, I beg you.

On this occasion I’d like to thank everybody who takes the time to comment and text me encouraging DMs from time to time – it really makes me smile.

Any other tips to share? Some girls out there really need it.

Keep your head high, trust me.



P.s.: Offended? Good, check out my disclaimer. Not offended? Even better, why don’t you swing by @girlcasm on Facebook, follow, like or just share the love? If you’d like a free #girlcasm bracelet, just shoot me a message xoxo

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No, I’m not

God guys, I totally forgot to talk about something that has been keeping me up at night for the last couple of weeks and I can’t explain how this could happen. Every time I stumble upon this horror, all I can think is

Dear Rumi Neely – I need to talk to you.

And don’t worry, even if I’d love to drop a couple of words about that body, too, I’m not gonna give in to my temptation and say something about the fact that you’re obviously glorifying a dangerous lifestyle to uncountable manipulable girls out there. But damn, if that was accepted…

Anyway, no Rumi – there’s another thing that keeps bugging me: your new brand slash collection slash you can’t be serious. ARE YOU AM I? No, I’m f*cking not. And who besides your friend Chiara is, anyway? Let me give you a little insight into her thoughts about it:

“ARE YOU AM I is an uncompromised, California-flavored take on the perfect wardrobe. 

Every fabric, every stitch, every finish is carefully selected to make each AYAI piece as special as is sane.” 

PERFECT WARDROBE. CAREFULLY SELECTED. SANE. LOL – good one. Does the below look sane to you?

A dress that looks like that ZARA dress that all the snitches are flaunting all around Instagram, only that it costs – wait, what? – 675$. Sounds legit.

And this one? Hits the part about ‘carefully selected fabric’ right on the spot – so carefully selected, we got a little thrifty there. What half-way decent girl would even think about wearing this outside of the shower? I’m no angel, but this looks pretty much free of charge to me, despite that 119$ price tag.

And this? Where’s that big fat disclaimer saying ‘only for girls without nipples’? I don’t see many people spending 129$ on this top… Even my sad little excuses for boobs would struggle to keep in place there.

And this ‘bodysuit’ would have been better described as ‘the least sexy thing I have ever seen’. Doesn’t it look like something you’d put on a movie character to show that that person has completely lost his or her mind? Every girly girl out there knows that Lagerfeld quote about jogging pants…109$ can give you that feeling.

And this one here? Spending 695$ to look as tacky as humanly possible? You can have that for much less, just saying. Nothing to add.

And then, out of all of this insanity, here’s my fav:

They call it crop top, I call it ‘channelling my inner piece of cloth I have just torn off a blanked to vet somebody who was about to bleed to death’. Seriously. This design is worth 179$? AND IT IS F*CKING SOLD OUT? I’m done here.

In case you’re totally intrigued by the presented designs – they are all available in black, too. Amaze.

In case you have been wondering the same all along – please let me know, because I am kind of feeling alone since seeing that ‘sold out’ there…

So…no, I’m definitely not, trust me.



P.s.: Please don’t be offended, but if you are – here’s my disclaimer. If you kind of liked what you read, then please consider visiting @girlcasm on Facebook instead, I’m kinda begging for your like/follow there. And if you’re totally nuts about me, please don’t hesitate me for a free #girlcasm bracelet. A girl can dream, you know… xoxo


All of the pics are obviously taken from

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