I know that, in theory, we should have more pressing topics to talk about, looking at what is currently happening in the world, but in practice I was asked to write a post on It Bags some while ago and since I really appreciate when you give me topics to talk about – THIS IS A HINT, IN CASE YOU DON’T GET IT – I will gladly say a couple of words about them.
So, It Bags. Funny you’d ask me about them, because I’m known for rants and negative comments, but bags? Of course I have a thing for bags. I’m a girly girl. A humble one, but only out of necessity. Like…duh, I would be running around with all sorts of bags if somebody gave them to me, but unfortunately I have a list of other things to tend to – like finally finishing my studies, earn my own money and survive without my parents holding my hand – before I can even think of to IT or not to IT.
The good news is: the It Bag is dead, at least as far as I’m concerned. I had to google it to confirm my own thoughts, but here it is:
By 2008 the popularity of the “It Bag” was reported to be in decline. In May 2011, whilst acknowledging that there would always be customers for expensive status bags, Celia Walden reported that the concept of the must-have “It Bag” was no longer in fashion. (disclaimer: I know that Wikipedia is not an accepted source for somebody who is trying to make a point)
It’s not like I needed Celia’s assessment in order to know, but I must admit that she obviously realized it before I did. I remember, not too long ago I had an understanding about what an It Bag was and I must admit that I found myself lusting over one of them every couple of months – like when Fendi came up with their Peekaboos and I seriously contemplated where to get the 1k+ to buy myself a candy colored micro bag or those moments when I thought to myself how good it would be to have a Valentino Lock bag in every color of the rainbow and all the fifty shades of them…Yep, I’ve been there, and I’m not proud.
Thinking about it, this seems like a lifetime ago. I can’t remember when I last felt the urge to buy a bag that was just introduced to us and I can assure you the reason is not that I suddenly became reasonable over night – nah. Something or someone must have somehow killed it for me and since don’t want to blame influencers for everything that is wrong with the world, including both of America’s presidential candidates, I’ll try to find another scapegoat and totally blame it on Chloé – and a couple of other brands, of course #fashionvictimswillknow.
Like… first they go and introduce bag after bag that isn’t exactly gorgeous or revolutionary but still manage to somehow make us think that we kind of need it, because for some inexplicable reason everybody but us – me – seems to go absolutely craycray about it. And then, just recently, they give it the death blow by giving out a bag that looks like it was stolen from a paperboy to basically everybody I follow, or choose not to follow for a good reason, and make them write the exact same caption: I’m so honored to be among the first ones to wear it/present it to you – more coming very soon.
Yeah, nice try, I’m outta here.
I feel like our sense of fashion has totally gone down the drain in the last couple of months, maybe years, while I didn’t realize. Our demand is driven by completely wrong reasons and it’s sad and it kind of leaves me indifferent. I feel like ‘It Bags’ or whatever you might call them have become white noise, something we don’t even notice anymore, in the midsts of all of which is advertised to us.
And since I know that there are far worse problems than losing a material item to lust over, I’ll gladly take this chance and say thank you to everybody involved. Thank you for satisfying my need for overhyped items by just rubbing it in my face everywhere I turn. I’m over it. I can now sit back, relax and wait for the day when I happen to have spare change to buy a bag that I’ve been eyeing for a couple of years and not just a couple of posts. If anyone can have it, I don’t want it. Bye, bag, bye.
But maybe you have a different opinion? Currently lusting over something? Let me know, don’t be shy.
It Bags are dead, trust me.
P.s.: I hope you’re not offended and if you are, please read my disclaimer. If you agree, why don’t you visit @girlcasm on Facebook and like, follow, comment or share the love? Also, please don’t hesitate to contact me for a free #girlcasm bracelet in yellow, red, orange, purple, blue or brown. XOXO